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Joined 1 year ago
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Cake day: June 16th, 2023

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  • AND you’re assuming youtube wants to continue the already unsustainable ad-based model at all

    No, I was explaining how people who do not watch ads are still valuable to YouTube today. It doesn’t matter if they want to move away from serving ads in the future or not, the points above are still valid.

    Netflix is actually a great parallel. They need people to watch the shows and buzz about them to draw in more subscribers. YouTube is the same way, they need people sharing videos and funny comments to scrape attention away from other bits of entertainment.

    Further, this isn’t a binary outcome. Each time YouTube makes it a little harder to block ads, a slice of people who don’t want to put in the effort will start watching them. It is trivial, on the software side, to fully block a video from playing if the ad is not served. To date, they have not done that, and I sincerely doubt they ever will - because ad-free viewers are still valuable.

    Yes, they would prefer if everyone watched ads. But they would still prefer ad-free viewers to watch YouTube and add to the network effect than to spend their time elsewhere.


  • ‘Those people’ are still incredibly valuable for YouTube.

    They watch content, and interact with creators which increases the health of the community and draws in more viewers - some of whom will watch ads.

    They choose to spend their time on YouTube, increasing the chances they share videos, talk about videos, and otherwise increase the cultural mindshare of the platform.

    Lastly, by removing themselves from the advertising pool, they boost the engagement rates on the ads themselves. This allows YouTube to charge more to serve ads.

    Forcing everyone who currently uses an adblocker to watch ads wouldn’t actually help YouTube make more money, it would just piss off advertisers as they would be paying to showore ads to an unengaged audience that wouldn’t interact with those ads.