I think there’s a missing link in your forecast: what will make people who are not techies, who currently use IG, stop using it, leaving behind their contacts at IG? They aren’t going to want to use two platforms, so it’ll have to be a clean break. I don’t think hearing about alternatives from techies is going to do it, IMO. It’s how a lot of people keep in contact.

Network effect is really sticky. Most of the users of the internet were once techie folk. Now it’s everyone.