COVER announced that it will be opening its inaugural overseas branch COVER USA in North America. The main objective for opening their first location outside of Japan is aimed at localization efforts to facilitate global expansion.
COVER announced that it will be opening its inaugural overseas branch COVER USA in North America. The main objective for opening their first location outside of Japan is aimed at localization efforts to facilitate global expansion.
They have a related investor relations presentation here [PDF] (this is the official link from their IR website).
The parts most relevant to the announcement (and less general-IR stuff) start on page 40. Some highlights for Cover USA’s role:
“Independent decisions” seems kinda dangerous after the whole NijiEN shitshow… hope they choose the staff well and regularly check that everything’s fine.
I think starting with already well-established EN talents (and thus expectations about norms etc) would help here.
If they do get new management and the talents think that new management ends up doing something completely nuts, they’ll probably be willing to speak up about it and then even contact JP Cover about it if they felt it was that bad and not being satisfactorily addressed.
Dare I hope that Europe is finally getting cheaper merchandise shipping thanks to this? The prices for shipping from Japan are just obscene.
Afaik shipping from the US isn’t much cheaper, unfortunately.
The presentation roadmap at page 46 does mention Europe for 2025 though, so maybe there’s some hope to be had.
They acknowledged that Europe exists? Win in my book already.