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Joined 9 months ago
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Cake day: January 10th, 2024

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  • I remember when Firefox was brand new over 20 years ago and one of the reasons for creating it was the main Mozilla browser had too much feature bloat so it was stripped down to just a browser and if you wanted more features you could add them in as extensions, putting just what you wanted in the browser and leaving out what you didn’t. It was great! Eventually Firefox became more popular so Mozilla switched their efforts to it and they’ve been jamming more things that used to be extensions in as features and bloating it full of features I don’t want. It’s one of the reasons I started using Chrome in the early days of Chrome but then of course that and Google started getting worse so I switched back to Firefox, but it still has its problems.





  • In one sense there was some level of tracking, just not to the extent there is today. Fairly early on they stopped just throwing up billboards and hoping the right people would see them. They generally weren’t putting billboards for luxury cars up in the slums. Advertisers would try to place ads in the neighborhoods of their targeted socioeconomic demographic. Media companies started funding surveys to learn who their readers or viewers or listeners were. If you’re an American you may have heard of the Nielsen ratings for TV or less likely the Arbitron ratings for radio. Those companies would use statistical sampling to send journals to households in a market and over the period of a week or several weeks ask the household to record every TV show they watched or every radio station they listened to. They would also ask what age each person was, gender, how much money did they earn, what level of education had they completed, etc. With enough responses the companies could say, “okay, only 10% of the people in this market were watching this show, but 60% of the men between the age of 35-54 who were watching TV at that time were watching this show.” If an advertiser wanted that demographic, that’s the show they would pick. Newspapers would even change the fliers they would put in the newspaper depending on what part of the city they were going to. Discount stores for the poor neighborhoods, jewelers for the rich.

    Of course, unless you were filling out the survey journal or had the reporting box on your TV, they weren’t tracking you directly. But you were being targeted based on your neighbors who had responded and more public demographic data about your age and likely income. This started surprisingly early on, because most business owners couldn’t afford to do a lot of slapping something up and hoping they’d get new business; they wanted to have some reason to be confident they’d see a return on their investment. It wasn’t anywhere near as invasive as what online tracking has become today, but that’s what advertisers have long wanted.