What specific channels or servers?
I feel like Walmart+ is in a different category, I would compare it more to Amazon prime than instacart, Uber eats, DoorDash, etc.
You’d be blown away at the amount of people that use delivery services for groceries and other restaurant deliveries. I know of a few that do it multiple times a week, and anecdotally, these are also the same people that complaining about not being able to afford things.
The way that profiles works today is the reason I don’t use it. Chrome just handles it all so gracefully between profiles and opening links from other applications.