Videos anywhere from 10 to 60 minutes at an anxiety inducing attention disorder riddled pace. Yet all the information can usually be boiled down to a 5 to 10 minute read. It makes no sense. But actually it does because these “infuencers” are modern day infomercial salesmen. The point is to keep you watching so eventually you’ll be persuaded to purchase product. Unfortunately I think probably anyone under maybe 25-30 has no clue wtf an infomercial is so the analogy is lost on those who could use it the most.
Yeah it worked for the first part of internet history. You talked to people from all over the world.
Now people use the internet like a carnival freak show exhibition. They don’t talk to others. They scroll to gawk at what oddities and tap the glass and jeer at the inhuman thing. Social media is designed this way.