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“For agencies like the FTC to seriously consider action, there has to be harm to customers. But the sneaky formula that mobile developers have pioneered is one where the app itself is free, and the gameplay technically does exist in the application, so where’s the harm? Any rEaSoNaBlE viewer won’t be harmed. They will see and uninstall, and there’s disclosures, so who cares? But these companies aren’t targeting ‘the reasonable customers’, they are targeting the people with addictive personalities who get easily sucked in from a deceptive ad to a predatory product.”
Damn, that’s insane and evil. Like a drug cartel distributing free candies after school, with crystal meth inside. They just weather the storm, well knowing a few “customers” will stick.
I still don’t understand how this can work so well, which apparently it does given the numbers and scale. I have questions:
- Why bother making a “main product” at all, if people come for the mini game? Why not make the mini game addictive and predatory, save even more development costs and get less negative reviews as a bonus? Like, why bother with the candy when you can legally sell meth?
- Why is this exclusive to the mobile market? The same games, ads and arguments could be made for any other platform with “free”, downloadable content like PC. Why don’t they share their crack candies at college?
One is multiple parallel goals. Makes it hard to stop playing, since there’s always something you just want to finish or do “quickly”.
Say you want to build a house. Chop some trees, make some walls. Oh, need glass for windows. Shovel some sand, make more furnaces, dig a room to put them in - oh, there’s a cave with shiny stuff! Quickly explore a bit. Misstep, fall, zombies, dead. You had not placed a bed yet, so gotta run. Night falls. Dodge spiders and skeletons. Trouble finding new house. There it is! Venture into the cave again to recover your lost equipment. As you come up, a creeper awaitsssss you …
Another mechanism is luck. The world is procedurally generated, and you can craft and create almost anything anywhere. Except for a few things, like spawners. I once was lucky to have two skeleton spawners right next to each other, not far from the surface. In total, I probably spent hours in later worlds to find a similar thing.
The social aspect can also support that you play the game longer or more than you actually would like. Do I lose my “friends” when I stop playing their game?
I don’t think Minecraft does these things in any way maliciously, it’s just a great game. But nevertheless, it has a couple of mechanics which can make it addictive and problematic.