Not popular- commercial. The early internet had effectively no profit motive. As it aged there was a modicum of balance between use and profit - a good site drives customers. Now there are a preponderance of sites which exist only to scrape pennies off advertisers and have no useful content except that which is required to garner a click from a search engine in hopes you will accidentally create an advertising impression.
Oh, you’ve done it now, a-a-ron