

I have no idea how well it works in reality, but I can imagine the Lifetime Pass being a good business model for them: only the most enthusiastic user will pay for 3 years up front (lifetime currently costs 3x the yearly). So when they get a Lifetime pass they’re getting 3 years paid up front and an evangelist who will probably tell their friends about Plex. If that Lifetime subscriber gets even one person to sign up for a yearly sub who otherwise wouldn’t have, then Plex came out ahead.
Not an answer to your question, but I thought this was a nice article for getting some basic grounding on the new AI stuff: https://arstechnica.com/science/2023/07/a-jargon-free-explanation-of-how-ai-large-language-models-work/