Well… “They’re all” is kinda rhetorical shorthand, but the vast, vast majority of Israeli citizens are colonizers definitionally, just like how “all” north Americans are colonizers (obviously except indigenous people). The difference is that the USA/Canadian settler colonial projects have already “”“succeeded”“”.
This is specifically talking about stores like crumbl cookies I think (appears to be what the cookie in the picture is). Very fancy, quite overpriced, pretty tasty, but kinda doughy in the center IMO.