Apple was one of the major contributors to the USB-C standard, including the physical connectors.
The tongue design was used because it makes high speed a lot easier. If your traces are in the center of the connector, you can do a cutout of the PCB and mount a “dumb” connector housing for the socket. You can also have a ground plane right in the middle and use both sides for differential pairs, which is exactly what happened. It also means you don’t have to deal with the pain of high frequency signals leaving the board into the air like other connectors.
But yes, don’t shove screwdrivers into your USB sockets either.
Flat cables can be conformant and they still have twisted pairs. Cables just have to meet the physical properties set by the standard.