It’s not really propaganda, it’s just deflection. Call out corporations for contributing the most to the climate catastrophe, and they/the media/losers on social media immediately go “oh well what have you done personally to stop it” or “well you use their product means you’re part of the problem” or “you’re not recycling”, deflecting the blame from corporations to individuals.

As long as these people are in power, nothing is going to change, only half assed unhelpful compromises.