I mean this subtitle right here gave me a pretty good idea what’s this initiative is all about already, but that’s just me I guess

But what does that mean exactly? Fairphones with long support duration? Solar powered software developers?

I get a rough direction from that, but nothing else, but it’s a headline, that’s ok.

What really bugs me is that the body of the text doesn’t really explain it either, but needs hundreds of words for that. It’s just fluff for a press statement that should have fit into a tweet.

Also, keep in mind that people from different countries work on KDE, and English is not their first language, I don’t know what are your expectations… on how the writing should be…

Well, given that I’m from Germany and English is not my first language, and also given that I’m neither very good at it nor do I have a PR team, I would expect writing at least on my level, I guess?

But here’s the thing, take a look at Google or MS posts about sustainably and being green, and you’ll realize, truly realize how one could say so much without saying anything… this wall of text that you’re talking about is full of insights

And these companies are the benchmark? I mean, can’t we expect more from a nonprofit? There are some insights, yes, but they’re drowning in the wall of text.

Just as an insight for you: a news article is supposed to increase in detail level from top to bottom. The headline shows the rough topic, subtitle slightly expands on that, the first paragraphs tell the actual story, the next paragraphs provide more and more context. The idea is, that a reader can stop reading if she feels like there’s been enough context.

Look at the article here and ask yourself if it fits this description.