• Dravin@lemmy.world
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    1 year ago

    I think it’s more just a PR thing to make you feel good about that company while using your own money.

    Yep, even without any direct financial benefit there is certainly a reason to engage in such behavior. The store gets you to associate it with the charity campaign and they’ll make hay over the amount of donations they helped collect and their partnership with the charity. Drives for employee donations can also be used in a similar manner.