Samsung might want to salvage its chipset operation by rebranding its Exynos SoC and renaming it Dream Chip next year.
Edit: Samsung says this isn’t true. https://www.androidauthority.com/samsung-exynos-no-rebranding-3389743/. Thanks @gallardo994@sh.itjust.works !
Personally I don’t think the chip making strategy is the issue, its in what kind of devices they use them in. If they use Exynos chips in 500 - 700€ Devices its fine. 75% of the peformance for 50% the price - thats cool. Just keep them out from the 1000€+ stuff.
I mean, that’s a good idea. But they generate so much heat that mid-range devices just won’t work. The issue, as far as I have seen, is heating. The performance is good for, as you said, mid-range devices.